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The Shade Room Instagram Trending
The Shade Room Instagram (TSR) is a media company founded in March 2014 by Angelica Nwandu.
Based on social media apps, The Shade Room Instagram features hourly celebrity and trending news primarily within the African American community.
The New York Times called it the “TMZ of Instagram.”
“Shadow” in this case refers to a slang term for jokes or pranks, especially those made with the intention of demeaning their target.
Nwandu lives and works in Los Angeles and has five employees working in the Shade Room.
The Shade Room has also been compared to MediaTakeOut with one exception.
Most news about The Shade Room is mostly reported on Instagram.
How old is The Shade Room?
Angelica Nwandu is the founder of The Shade Room, an Instagram-based media empire with over 15 million active followers (“Roommates”) and a very dedicated website.
Founded in 2014, The Shade Room (TSR) celebrates black culture and entertainment but goes beyond all celebrity news and society.
Exclusive Format
Nwandu eschewed the typical blog format and instead opted to post full stories on Instagram.
Nwandu felt Instagram suited his vision for The Shade Room because of its image-based format.
Once established in the Instagram format, the site expanded to include community news, trending news, and user interaction.
Readers are referred to as “roommates” by The Shade Room, who often give The Shade Room staff references to celebrities.
Readers of The Shade Room are called “roommates” because they “live” in The Shade Room, with some visitors returning daily.
At the end of 2015, the site reportedly had 2.6 million followers, although the company has fewer than a dozen employees.
In June 2016, Cosmopolitan reported that The Shade Room’s following exceeded eight million people across all platforms.
The site now has over 17 million followers and has since launched a new brand.
The Shade Room Instagram Teens, which has 1.2 million followers.
The sheer number of readers has drawn the attention of celebrities to The Shade Room and some have even participated directly on the site.
Nwandu is no longer the main voice of the site, having retired to allow others to participate.
In October 2020, TSR reported 21 million followers on his Instagram account.
Is it owned by The Shade Room Black?
Although technically African-American, her Nigerian heritage has always played a role in her and Angelica’s values.
Her relatives and adoptive parents taught her to “make a stable career.
Where she can take care of herself,” she recalls.
Why is it called The Shadow Room?
Initially, the purpose was pure entertainment.
I came up with the name The Shade Room because I wanted to share my honest opinion on celebrity news.
Too often, it can be misconstrued as “shady” when people express their brutally honest opinions.
As a result, I wanted to embrace and redefine the word.
Cover
On October 10, 2015, The Shade Room was among the first to report that Lamar Odom was found at Dennis Hoff’s Love Ranch in Nevada.
On December 12, 2015, Countess Vaughn, former star of hit series Moesha, apologized to Brandy on Instagram.
That apology was monumental when Brandy told Vibe magazine in 1998 that Vaughn left the show out of jealousy.
The Shade Room was the first to report the apology, and platforms such as Vibe, Black Entertainment Television and Rolling Out Magazine covered the story shortly thereafter.
In January 2016, The Shade Room reported on the love triangle between Soulja Boy and Nia Riley and Nas Smith, all reality stars from the hit series Love & Hip Hop: Hollywood.
This controversy sparked an original song that mentioned The Shade Room in the lyrics.
On February 22, 2016, The Shade Room first reported a fight outside a Miami nightclub with rap star Trina.
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