Cinemark – Sector, Advantage, Cinemark Market, and Strategic analysis

Table of Contents

Cinemark Competitive advantage

The Cinemark offers audiovisual quality, the presence of the latest digital technology and good infrastructure.
It has diversification of edible products, a feeling of comfort in each of its rooms, first-rate service, and a safe and entertaining environment.
The company is International Exhibitors Congress with the award: “Best Exhibitor in America” from 1993 to date.
Cinemark has positioned itself as one of the first options in cinema chains within the country.

Within the market, the Cinemark Company competes strongly with the current leader in market share within the cinema sector.
Cinemark has a 43% market share, Cinemark with 22%, and UVK 8%.
The difference is that Cinemark does not cover international markets.
It manages a good cost strategy neglecting the quality of the service.
We must also take into account the difference in terms of presence within the territory.
Cinemark has 16 cinema complexes, while Cinemark only 10.

Cinemark was the first company to create rooms, introduce child seats and love seats, confectioneries for customers’ convenience.
And it adds new products such as liquid butter and flavored salt.
They always focus all their efforts on providing personalized and efficient service.
Cinemark offers the latest technology in cinematographic projections, a variety of products, and attractive promotions.
Provides its clients the ease of finding a telephone number and its website where they can obtain information about films and schedules.
It is a leading company and seeks to implement leather seats, a VIP decoration, and a series of improvements in the rest of its facilities.

Firstly, satisfy our guests’ expectations fully, providing audiovisual quality, comfort, and attention.
Secondly, in an environment of safety, respect, and care; value that we generate by attracting and motivating.
Also, developing the best collaborators and operating effectively, efficiently, and profitably.
Initially, the company was looking for segment A of the Peruvian market, given the location of its first establishment (Jockey Plaza Shopping Center – Lima).
And also, evaluating the situation and given a competitive reality and positioning, the other company was acquired.
As of 2003, they made changes in the strategy and also sought to reach sector B.
Inaugurating its premises in the Mega Plaza Shopping Center, seeking to attract new customers’ attention, investigate recent trends, shopping behaviors, and cultures.
And also, a new project was started in which Cinemark sought a presence in the different types of markets.

It seeks to be recognized by the public’s preference according to the quality of its service, obtain leadership within the sector.
And also, it creates a special bond with our clients (Loyalty of our guests).
Finally, instill from the beginning of all our collaborators’ trajectory the concepts of Quality – Talent and Warmth.

There are outdoor functions with inflatable screen in a rural area of Peru.
This idea allowed the film industries to value the rural market, which caused them to open a place in the rural market.
Due to technological advances, it was possible to implement rooms without such excessive costs.
It is to provide the regional market with economic functions and within everyone’s reach.

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